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Phoebus help Portman Group launch the first ever Code for Alcohol Sponsorship.


The Code of Practice on Alcohol Sponsorship was launched on 31st January 2014.  The code introduces a new and binding commitment for all drinks companies to promote responsible drinking through their sponsorship activities.

Leading sports, arts and venues organisations have endorsed the code including AEG, British Horseracing, England and Wales Cricket Board, Football Association, Premier League and all the UK rugby bodies.

Phoebus developed the launch code booklet and digital design and provided the support to distribute it to all key audiences in the UK.

Sarah Hanratty, Deputy Chief Executive & Head of Corporate Affairs said, ‘Thank you Phoebus – we couldn’t have done it without you!!’